Notes on WordPress development, performance and security from the team that builds white label sites for agencies.
The development retainer vs hourly question comes down to one number and one less obvious factor. The number is how many of the reserved hours you’d actually use. The factor is what a delay costs you when your task sits in a queue behind someone else’s. We sell both, so we don’t have much reason…
This ACF blocks tutorial builds one real block from nothing: a callout with a heading, some text and a button. You’ll register it with block.json, add fields, write the template, handle the editor preview and load its styles only where it’s used. Then we’ll cover nested content with InnerBlocks. We build these all day as…
The ACF blocks vs Gutenberg blocks question gets argued as if one side is right. On real client sites, it’s a smaller decision than that: how much editing behavior does this block need, who will maintain it, and how much of your budget should go to JavaScript? Both kinds of block sit in the same…
“White label vs freelancer” is usually the first version of the question. Then someone on the team adds “or should we just hire?” We sell one of these options, so read this knowing that. We’ll try to be straight about when the other two are the better choice, because a partner who gets a bad-fit…
Agencies usually start planning a bulk WordPress migration after one of three things happens: a host raises its renewal price, a reseller account has grown into a mess, or the team is tired of supporting 40 sites on six hosts. The technical work for each site is the same as a single move. What changes…
Most hosting moves don’t need any downtime at all. To migrate WordPress to a new host cleanly, you build a working copy on the new server, test it under the real domain while the public still sees the old one, and only then point DNS at it. For a while both servers answer, and visitors…
A WordPress migration checklist is boring until the day a client’s organic traffic falls by a third because nobody exported the old URLs before the old server was switched off. We use the list below on every move, from a 10-page brochure site to a 5,000-product store, and it’s the same one behind our WordPress…
With five client sites, almost any way of working holds up. With fifty sites, several developers and a partner or two, it falls apart in predictable ways: someone edits a live site directly, code goes missing, a plugin update takes a site down, and nobody can say which version is running where. A shared workflow…
At the start of almost every WordPress project, someone asks the same question: do we build a custom theme, or start from a premium one like Avada, Divi or Astra? The premium theme looks cheaper and quicker. The custom theme promises a better result. Which one is right depends on the project, the budget and…
