White label WordPress maintenance and support for agencies

Updates, fixes and small changes on your clients’ sites, done by our team and reported under your agency’s name.

You keep the care plans and the client relationship. We test every update on staging first, so a plugin update doesn’t take a client site down on a Friday afternoon.

White label WordPress maintenance dashboard with plugin updates, backups, security scan and uptime

Why maintenance gets harder as you grow

  • Clients expect fixes the same day
  • Small tasks eat into project time
  • Your developers are busy with new builds
  • A full-time support hire doesn’t pay off yet
  • Freelancers aren’t around when a site breaks
  • Plugin updates break sites without warning

The work itself is simple. Doing it every month across dozens of client sites is the hard part.

What white label WordPress maintenance covers each month

Your clients never see us. Tasks come from your team, and reports go out with your logo.

Updates on staging

Core, theme and plugin updates every week, tested on staging first, with a backup to roll back to. Critical security patches go in the same day.

Bug fixes

Layout, form and compatibility issues. Non-critical tasks start within 24 working hours.

Security

Malware scans, firewall and login protection, and patches when a plugin has a known vulnerability.

Speed checks

Caching, image and Core Web Vitals fixes when a site starts to slow down.

Small changes

New sections, content updates and small features from your clients’ wish lists.

Urgent fixes

When a client site goes down, we start on it within 1 hour during working hours.

Response times

Measured in our working hours. Your team always gets a reply within a few hours, even when the fix takes longer.

Site down or checkout broken

We start within 1 hour and keep your PM posted until it’s back.

Security patch

When a plugin on one of your sites has a known vulnerability, we patch it the same day.

Bugs and small changes

Work starts within 24 working hours. Most small tasks are done in a day or two.

Routine updates

Once a week, on staging first. You don’t need to ask.

How white label support works with your clients

Your clients keep talking to you. We stay behind your agency’s name.

  1. 1. The client reports to you

    As they always have: email, phone, your help desk.

  2. 2. You pass it to us

    In Slack, Jira, ClickUp, Asana or email, whichever your team already uses. A link and a screenshot are usually enough.

  3. 3. We fix and test

    On staging first. You get a short note on what changed and anything else we noticed on the site.

  4. 4. You reply to the client

    In your words, from your inbox. If a call is needed, we can join it as part of your team.

Taking over sites another team built

Most sites come to us with a few surprises. In the first week we go through each one.

  • Access to hosting, WordPress, DNS and the repository, collected in one place
  • A fresh backup we have actually restored
  • A plugin review: outdated, abandoned and duplicate plugins
  • A staging copy, if the site doesn’t have one
  • Uptime monitoring switched on
  • A first report with what we found and what we’d fix

What 5, 15 or 30 hours a month usually covers

Maintenance runs on a retainer. These are typical months, not fixed plans. The mix changes with your sites.

5 hours a month

Weekly updates, backup checks and monitoring for a few brochure sites, plus one or two small fixes.

15 hours a month

Updates for 10 or so sites, content changes and bug fixes, and a landing page now and then.

30 hours a month

A larger portfolio, including WooCommerce stores, with room for small features next to the routine work.

What the monthly report looks like

One page per site, with your logo or no branding at all. Your client sees your agency’s name, never ours.

Updates

Which plugins, themes and core versions changed, and anything we held back because it wasn’t safe yet.

Uptime and backups

Uptime for the month, any incidents and how long they lasted, and the date of the last tested backup.

Security

Scan results and patched vulnerabilities, in words a client understands.

Speed

PageSpeed and Core Web Vitals compared with last month, so slowdowns get caught early.

Work done

Fixes and changes, with the hours they took.

Sample white label WordPress maintenance report with uptime, plugin updates, backups and hours used

Example: a month for an agency with 12 sites

A design agency on a 15-hour retainer. A fairly normal month.

  1. Every Tuesday

    Updates on all 12 sites, tested on staging. One plugin update broke a slider on staging, so we held it back for a week until the fix came out.

  2. Week 2

    A contact form on one site stopped sending after the client changed their email provider. Fixed the same afternoon.

  3. Week 3

    A new landing page for a client campaign, built from the agency’s Figma file with existing blocks. About 5 hours.

  4. End of month

    12 reports with the agency’s logo, sent to the PM to forward. 14.5 of the 15 hours used.

Three ways to pay

Pick one based on how steady your support work is. Pricing is on request.

Monthly retainer

Hours reserved each month for your sites, ahead of ad-hoc requests. Good for a steady flow of care plan work.

Retainer packages

Pay as you go

Send tasks when they come up and pay for the time spent. Good if you support only a handful of sites.

Dedicated developer

A developer who works only on your agency’s sites, part-time or full-time.

Dedicated developer

Maintenance FAQ

No. We work only with your team, unless you ask us to join a call as part of your agency.

When a site is down, we start within 1 hour during working hours. Other tasks start within 24 working hours, and most small ones are done in a day or two.

Yes. We start with a quick review of the site, its plugins and its hosting, then take over updates and fixes.

Yes. A monthly report with your logo, or without any branding, whichever you prefer.

Yes. We sign your NDA or send ours before you share client details.

Related services

Speed optimization

A free audit and fixes for client sites that have slowed down.

WordPress speed optimization

WordPress migration

Moving a client to better hosting, with 7 days of checks after launch.

WordPress migration

Retainer packages

5, 15 or 30 reserved hours a month, with priority over ad-hoc work.

WordPress retainers

Related reading

WordPress care plans for agencies

How to package maintenance for your clients and what to put in each plan.

Read the article

Maintenance and security checklist

The weekly and monthly checks we run on every site we look after.

Read the checklist

Want us to take over support for your clients’ sites?

Tell us how many sites you manage and what runs on them. We reply within one business day with a proposal.